WHAT WE ARE

SKAFF ID. IS A LEBANESE ADVOCATE FOR URBAN, GLOBAL AND TECHNOLOGY MANAGEMENT IN THE AGE OF HIGH DISRUPTION AND UNCERTAINTIES. OUR IDEA RESIDES IN THE FACT THAT HUMANS ARE FACED DAILY WITH NUMEROUS INNOVATIONS AND HAPPENINGS WHICH MANY MIGHT CHANGE THE WAY THEY PERCEIVE, DO AND THINK ABOUT MAJOR BASIC ISSUES AND PAIN POINTS.

OUR WORK IS TO TRY TO ANALYSE AND UNDERSTAND THE MAIN CONDITIONS CONTROLLING THE URBAN CONTEXT AND FIND SOLUTIONS FOR THE MAIN PAIN POINTS ON THE PUBLIC AS WELL AS MARKET AND CULTURAL LEVELS.

WHY URBAN?

CITIES ARE REPLACING COUNTRIES AS NODES FOR THE INTERNATIONAL ECONOMY, TRADE AND CULTURE. A JUNCTURE NOT OF A NOVELTY IF WE STRETCH BACK IN HISTORY; AIRPORTS ARE CLOSE TO BIG CITIES, POLITICAL AND ECONOMIC POWERS HAVE AND WILL ALWAYS BE IN CITIES; CULTURE THRIVES IN CITIES CREATING A FORMIDABLE POOL OF LIVE OBSERVATIONS AND MANAGEMENT.

WHY GLOBAL?

INTERNATIONAL PHYSICAL, VIRTUAL AND CYBER BARRIERS HAVE DECREASED TO LOWS NEVER EXPERIENCED BEFORE IN MODERN HISTORY. A JUNCTURE THAT HAS HAD REPERCUSSIONS ON NOT ONLY WHAT WE CALL HOME, BUT ON HOW WE MIGHT DEFINE OURSELVES AND OUR SPACE. A PAKISTANI BORN AND LIVING IN LONDON HAS MUCH MORE LIFE EXPERIENCE SIMILAR TO A LEBANESE OR A FRENCH LIVING IN LONDON THAN A PAKISTANI IN LAHORE OR ISLAMABAD. THIS SHARED EXPERIENCE AND KNOWLEDGE AFFECTED BY THE PLACE WE LIVE, WORK OR VISIT CAN SURPASS OUR ORIGINAL GEOGRAPHICAL IDENTITY.

WHY TECHNOLOGY?

THE CONTINUOUS STEADY DISRUPTIVE FORCES WE HAVE BEEN LIVING IN THROUGH PRETTY MUCH THE LAST THREE DECADES HAVE, ARE AND WILL BE CREATING NEW CHALLENGES AND OPPORTUNITIES THAT WILL AFFECT MUCH MORE THAN THE STRICT FUNCTIONALITY OF THESE TECHNOLOGIES; DRAWING NEW EXPERIENCES, ACTORS AND PLAYGROUNDS HARVESTING THROUGH THE EVOLVINGLY WIDER SPACE OF INFORMATION AND CONNECTEDNESS.

WHAT WE WILL BE TACKLING?

THE MAIN OBJECTIVE OF THIS WEBSITE IS TO KNOW, UNDERSTAND AND ANALYSE THE NEWS AROUND US. TRYING TO LINK IT TO WHAT WE ARE AND HOW WE CAN MAKE THE BEST OUT OF IT IN OUR EVERY DAY LIFE, IN AND OUT OF OFFICE. TACKLING MANAGEMENT THROUGH ITS BASIC SIMPLE FORM OF PROBLEM SOLVING SO TO REACT TO COMPLEX, UNPRECEDENTED ISSUES.

OUR ADVOCACY IS FOR CITIES AND ANY SUB-NATIONAL ORGANISMS IN MANAGING PERCEPTIONS, EMBRACING EXTERNALITIES, ASSESSING STRENGTHS INTO CREATING A MAGNET FOR CAPITAL AND A SUSTAINABLE PATH TOWARDS GROWTH AND DEVELOPMENT, BUT MOST IMPORTANTLY BUILDING ITS RESILIENCE.

SKAFF ID.

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